Switch.pdf

Switch PDF

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?The primary obstacle is a conflict thats built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind - that compete for control. The rational mind wants a great beach body

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DATEIGRÖSSE 9.94 MB
ISBN 9780385528757
AUTOR Chip Heath, Dan Heath
DATEINAME Switch.pdf
VERöFFENTLICHUNGSDATUM 06/06/2020

SWITCH

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